THE JOURNAL

The Feel Good Factor of Fragrance

Scent has an intense impact on how we feel as we go about our days - and plays a significant role in our self care rituals. From an energising body wash to freshly brewed coffee and buttery toast -...

SCENT-ABLE SITUATIONS

FAMILY GATHERINGS SCENTING a room and setting a table up beautifully with a theme of plates, decorations, flowers and scents can elevate get - together. I suggest scenting a meal subtly so not to o...

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer

For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...

IN CONVERSATION WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES

  STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES TO CHAT ALL THINGS STYLE, CAREER AND OF COURSE, HANDBAGS. Tell us about Sarah Haran Accessories...

Short STORIES: How do you wear yours?

I'm sure it will come as no surprise that I believe fragrance is an expression of your story - and a beautiful way to weave aromas through the threads of your life's narrative. A specific scent mig...

A Celebration of Scent: National Fragrance Week 2023

Today marks the start of National Fragrance Week 2023 - when perfume aficionados and those dipping a nose into scent for the first time - together celebrate the world of perfumery. Organised by the...

Connecting Fragrance, Memory and Emotion

When someone smells a fragrance for the first time, I encourage them to focus on how it makes them feel - and any emotions or memories it evokes - before considering the ingredients. This is so sig...

Why We Love to Layer

Autumn layers are a firm favourite at STORIES Parfums - starting with what lies beneath our cocoon of cashmere & cosy sweats. The sensual ritual of luxe layering begins at base layer, envelopi...

A New Scented Story: Bougie Parfumée Scented Candles

I wanted to elevate the sensorial experience of scenting our skin... by swathing entire rooms in beautiful fragrance!  I'm thrilled to share details of an exciting new STORIES Parfums love story ...

IN CONVERSATION WITH Nika Diamond-Krendel, FOUNDER OF PARADISE ROW

STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH NIKA DIAMOND-KRENDEL, FOUNDER OF PARADISE ROW TO CHAT ALL THINGS LEATHER, INSPIRATION AND SUSTAINABILITY.Nika, tell us a bit about yourself. I own t...

Write your own Love Story this Valentines

Fragrance can elevate mood and ambiance in an instant... deeply sensual, soothing and invigorating... individually or all at once. At STORIES, we see Valentines as the perfect opportunity to indu...

Sharing YOUR Stories: National Storytelling Week 2023

National Storytelling Week celebrates the power of sharing stories - in itself, the very essence of my brand. My fragrance house was born as a testament to the power of fragrance and the stories th...

BEGINNER'S GUIDE TO FRAGRANCE CHAPTER 6: WILL YOU HAVE AN EDT OR AN EDP?

Today we're discussing fragrance in its different forms - Cologne, EDT (Eau de Toilette), EDP (Eau de Parfum) and Parfum.

Christmas Scented Memories by the STORIES Team

Most of us associate vivid scented memories with Christmas - more than any other season - from fresh pine, spicy cinnamon and roaring log fires, to mulled wine, marzipan and gingerbread. Did you kn...

In conversation with Grace Fodor, Founder of STUDIO 10 Makeup

Grace, tell us a little about yourself. I am a mother, a PRO AGE warrior, beauty expert and founder of Studio10. I am passionate about redefining beauty for women as they age, I want to inspire mat...

Tonya's Luxury Christmas Gifting Guide 2022

The most special gifts touch someone's heart in a way that holds personal meaning, evokes emotion and prompts bright new narratives. This year, as always, I'll be gifting my loved ones prese...

Short Stories: What we Love about Autumn

Autumn - nature's most spectacular season. A time when our senses come alive amid fresh starts and heart-warming traditions, framed by amber sunsets and the soft golden flicker of candlelight.   ...

The Inspiration Behind STORIES Nº.02

My second fragrance, STORIES Nº.02, embodies a sense of wonder and liberation... an invitation to walk among the flowers, shed your shoes at the river and recover that which has been lost.         ...

IN CONVERSATION WITH JANE ROBSON, THE FINE COTTON COMPANY

STORIES Founder, Tonya Kidd-Beggs caught up with Jane, Founder of The Fine Cotton Company to chat all things business, interiors and sustainability.Jane tell me a little about yourself? I’m a busy,...

The Narrative Behind STORIES Nº.01

"The story of a fragrance wrapped itself around me like a cocoon. It came from nowhere; a divine aroma laced with sharp citrus and the warmth of something woody. It was this aroma I sought to crea...

IN CONVERSATION WITH CO-FOUNDER OF SALTEE - PATRICK McGUIRK

Tonya caught up with luxury suncare brand Saltee's Co-Founder, Patrick McGuirk to talk all things business, investment, charity & more. Patrick tell me a little about yourself?I am married to ...

Ready for a Refill?

Sustainability is at the heart of everything we do at STORIES Parfums. We are always looking for new ways to be even more sustainable, reduce waste and protect our planet - and we believe actions s...

In conversation with Melissa Odabash MBE

As a fashion company solely owned and run by a woman, Melissa Odabash has helped forge a path for other aspiring designers to follow in her footsteps.  Entering the swimwear industry as a model Mel...

Natural vs Synthetic Perfume Ingredients

Is it better to choose perfume with natural ingredients or those containing sustainably sourced synthetics?  There's a tendency to frown upon the use of synthetic ingredients in the beauty industry...

My Beauty Favourites: Georgie Coleridge Cole

Regular readers of SheerLuxe will be familiar with their Beauty Favourites series, where those in the know share the products they buy on repeat. SheerLuxe’s Founder & Editor, Georgie Coleridge...

The Language of Perfumery - Beginner's Guide to Fragrance Chapter 9

"Perfumes are a language everyone understands, but few people can speak" François Demachy, French Perfumer The world of perfumery has its very own language, which some fragrance fans find confusi...

IN CONVERSATION WITH DONNA IDA THORNTON

Much loved Jean Queen, Donna Ida Thornton shares her inspiration, her success and her scent story with STORIES Founder, Tonya Kidd-Beggs.Donna Ida Thornton created the DONNA IDA collection for the ...

Why We're Cruelty Free

"STORIES Parfums is a cruelty-free brand. None of our products or raw ingredients are tested on animals (by us or a third party acting on our behalf) and we do not sell in any countries that requi...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

Tonya's Top Ten

Today I'm sharing a few of my Favourite Things outside the world of fragrance,  including several that smell divine, of course! I've always been passionate about fashion, beauty and supporting othe...

Nurturing Scented Memories

Don't you love it when you catch a scent that reminds you of a wonderful memory - or draws you to reminisce on times gone by? I seem to have acquired quite an aromatic portfolio of memories and emo...

The Art of Perfumery: Beginner's Guide to Fragrance Chapter 7

Growing up in a land of creatives has significantly shaped the stories of my life, encapsulated through the art of perfumery. To me, fine fragrances are living, breathing artworks; blank canvases o...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...

Discovery Sample Duos - Try before you buy!

Seeking Your Signature Scent?  Do you remember when choosing a new fragrance meant browsing scanty options at your local chemist? Or you may have known the joy of perusing decadent-yet-demure displ...

How Do You Wear Yours?

I believe that perfume is so intrinsically individual there is no right or wrong way to wear, smell or experience it - and encourage everyone to do so in their own unique style. Personally, I love ...

Christmas Gifting in Sustainable Luxury

Scent someone's story with niche luxury fragrance this Christmas - and save up to 20% on our fabulous gift sets. Treat your loved ones to a luxurious gift while safeguarding our planet this festi...

Stepping Up Our Sustainability

A journey of a thousand miles starts with a single step... and this year we stepped up our sustainability measures, taking strides in the right direction to reduce our carbon footprint (all while s...

A Heart Full of Promise

It is three years since I launched STORIES Parfums, my heart full of promise and not for one second anticipating a global pandemic 18 months down the line. I thought I'd take a moment to reflect on...

An Island of Artists and Entrepreneurs

STORIES Parfums reflects the entrepreneurial spirit and creativity of its roots in Ireland - an island of artists, musicians and innovation. Drawing on this wealth of inspiration has shaped the sto...

Tonya's Tips for Glowing Summer Skin

Top to toe skincare has always been an integral part of my own daily care ritual - a wonderful way to nourish both my body and sense of self. To me, skin care is a form of self care, an ethos which...

Why STORIES Hand & Body Products are SLS and Paraben free

Every element of the STORIES Parfums collection is designed with intention, attention to detail and purpose. From the moment the concept of a Hand & Body range was developed, I knew that ever...

The Resurrection of Gender Fluid Fragrance

STORIES Parfums' gender inclusive collection was curated to be worn by men and women who appreciate luxurious fine fragrance. If you go back to the roots of perfumery, all fragrances were designed ...

Tonya's Story

Our sense of smell is the most powerful one we have. Closely linked to memory and mood, it has the ability to stir us, move us and immerse in an instant. While I reflect on this I am reminded of my...

SUSTAINABLE LUXURY & ENVIRONMENTAL CONSCIENCE

Pioneering sustainability in perfumery has been an important part of our brand purpose since day one - we will always endeavour to do more and do better. Sustainability is about so much more than ...

New Beginnings

My natural environment has always held my heart - and provides an endless source of inspiration for my fragrances. STORIES Parfums is based on the spectacular coastline of Northern Ireland, a breat...

We are Family

Every fragrance is part of a family - and from next of kin to distant ancestors, each relative has its place. Unravelling the lineage of the fragrant family tree can help us appreciate the evocativ...

An Ode to My Grandmother

As we approach Mother's Day, I've been dwelling on how blessed I am to be surrounded by so many powerful, resilient women in my life.  

My Fragrant Valentine

Whether spending this Valentine's Day solo, á deux or apart from a loved one, let's embrace the power of fragrance to cocoon ourselves and those we love in comfort.

Five Ways to Shop Fragrance in a Pandemic

With many of our retail stockists currently closed - and limited opportunities to choose a new fragrance in person - we've come up with five ways to help you discover a new signature scent from the...

How to Choose Fragrance

Finding the right fragrance is often like choosing a lover - deeply personal, instinctive and frequently without rationale. There are no set rules... trust your gut, be certain of what you like... ...