Much loved Jean Queen, Donna Ida Thornton shares her inspiration, her success and her scent story with STORIES Founder, Tonya Kidd-Beggs.
Donna Ida Thornton created the DONNA IDA collection for the girl whose wardrobe is centred around denim. The collection of iconic pieces celebrate every woman's figure with high waisted jeans and statement all-in-ones designed to shape and flatter.
What was the inspiration behind Donna Ida denim?
The end to a fearful denim experience. My aim is to always deliver the world’s best jeans and jumpsuits, a go-to to always look and feel your absolute best.
What is the factor that helped you become successful?
Unwavering hard work and determination.
What is the best advice you can give?
Look straight ahead, not side to side. Take advice with a pinch of salt.
Who inspires you?
Phil Night the founder of Nike. Very inspirational. Most people have never even heard of him but what he has achieved will have touched you one way or another, whether you realise it or not.
What do you want to achieve next?
We are launching men’s, curvy and pregnancy this year. I need to crack the perfect fits.
What is your favourite style of jeans?
I admire so many, the 70s really inspire me.
What is your scent story?
Send me waves of lemon, rose, basil, eucalyptus, jonquil and coconut and I am in heaven.
- Donna Ida Thornton