The Resurrection of Gender Fluid Fragrance
STORIES Parfums' gender inclusive collection was curated to be worn by men and women who appreciate luxurious fine fragrance.
If you go back to the roots of perfumery, all fragrances were designed for everyone to enjoy, regardless of gender. Separate masculine and feminine scents only evolved centuries later as a marketing construct. As fragrance is such a personal choice, why would we knowingly limit our choices? If you find a scent that you naturally gravitate towards, embrace it!
At STORIES Parfums we believe passionately in beauty without boundaries. While our story may have started with deep roots in traditional methods and ancient craftsmanship, our ethos is that of a thoroughly modern brand. Intuitive, inclusive and always accessible, we will never define our fragrances by gender or name; we will never tell your story for you.
Let's suspend bias and engage with perfume on a deeper level, thinking about how it makes you feel and what it reminds you of - undistracted by packaging or marketing strategies designed to appeal to gender bias. We all have preconceptions of how we ‘think’ we like a specific note or smell and it is my passion to remove these, allowing people to connect to their own story - past, present and future - through perfume.
It is scientifically proven that our smell is the strongest of all senses, connected to our olfactory memory. Smells take a direct route to regions of the limbic system associated with emotion and memory, so the easiest way to trigger memory is through scent and smell.
If you read a note or ingredient on a perfume bottle you will instinctively love or hate it before you've even inhaled. It is my desire to give people a space to connect with perfume free of preconceptions. This is also the reason I number our bottles, allowing the fragrances to speak for themselves and the wearer to focus on which senses and feelings the scent evokes. This might take the form of a sensation in your body, a picture or a colour... there is no right or wrong way to smell a perfume.
Closely linked to memory and mood, what we smell has the ability to stir us, move us and immerse us in an instant. Every time I spray STORIES Nº.01 and STORIES Nº.02 I feel something different. One day, I might feel like a child playing in a garden - and the next, a confident, empowered sexy woman.
I believe that the fragrance you choose should tell a story...
STORIES Nº.01 tells a story of renewed hope and joy, sorrow transformed into beauty and darkness yielding to light. Inspired by a personal journey of healing, discovery and joy, it evokes new beginnings; lightness, contentment, vigour and vitality.
Uplifting citrus notes of Bergamot, Grapefruit & Orange Blossom, reassuring warmth of cedar wood, a delicate touch of Jasmine, Heliotrophe and Fig. The mystery of this fragrance is revealed in its blend of Amber, vibrant Sandalwood and hint of Vetiver.
STORIES Nº.02 is an invitation to walk through the garden, shed your shoes at the river and recover that which has been lost. Inspired by playing in my grandfather's rose garden with pots of patchouli, rubbing the leaves on my tiny wrists. The smell of the river at the base of his garden along with wet leaves, dry woods and the comforting aroma of tobacco from his pipe.
This blend opens with notes of Bulgarian rose, spiced with ginger, cardamom and green tea. Honey tobacco tones balance cedarwood at the heart of this woody fragrance. Opopanax, tonka bean and patchouli enhance the full-bodied perfume, while amber and musk leave a lasting impression.
I handcrafted each of these fragrances to express inclusivity and welcome at the heart of our brand - pioneering STORIES Parfums as a forerunner of the 'new niche' - bringing luxury and sustainability together in an intuitive, inclusive and sustainable approach to the art of perfumery. Each aspect of our components - from the labels to the boxes - has its own story and enables us to tread a light carbon footprint.
Perfume has a wonderful ability to craft new memories - and choosing a fragrance for someone creates an opportunity for you to become part of their story, long into the future.
Father's come in many forms, the uncle, the friend, the brother, the neighbour.. we all have a significant man in our life who we can honour and thank, regardless of his title. This Father’s Day, treat that someone to a bottle of Eau de Parfum, a lasting and profound gift.
Every time they spritz they will think of you, deepening your emotional connection.