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Article: Why We're Cruelty Free

2 bottles of STORIES Parfum on a bed of pink flowers
Cruelty free

Why We're Cruelty Free

"STORIES Parfums is a cruelty-free brand. None of our products or raw ingredients are tested on animals (by us or a third party acting on our behalf) and we do not sell in any countries that require animal testing. This has been our policy since day one and our commitment to you going forward."


I knew from day one that STORIES Parfums would be cruelty-free. As an environmentally conscious brand with a strong sustainable ethos, our planet and its inhabitants matter to us.

Every detail of our story is considered - with connection at its heart - to our past, our customers, our environment and the future we hope to preserve. We strive to be ethical in every element of our business and are constantly looking for new ways to do so.

I'm delighted to see that a significant number of people are choosing to switch to responsibly made perfume and body products, created with ethically sourced ingredients and without animal testing.


STORIES Parfums ingredients



Transparency matters to us. We are passionate about the products we make, love to share the provenance of our ingredients - and take pride in using only the highest quality materials.

The extraction procedures of raw materials are varied and constantly evolving. We are committed to using premium earth-based, cruelty-free ingredients, with a strong focus on sustainability. 

Often used alongside natural ingredients, synthetic notes created in laboratories have forged exciting new paths in perfumery - enabling the industry to avoid natural ingredients that are not cruelty-free or sustainably sourced - while enjoying rare scents that are prohibitively expensive to produce.

At every stage of ingredient selection for STORIES Eau de Parfums and Hand & Body products, I had a list of essential tick-boxes, from cruelty-free and the finest quality available to lasting power and tangible skin benefits.

Our products are produced using a combination of responsibly sourced ingredients with excellent agricultural practices. Every single one is produced using the best manufacturing practices that comply with international and environmental regulations and laws. 


Our local and global environment both inspires us and matters to us. STORIES was born on Northern Ireland's rugged coastline, its hedgerows, meadows and wetlands a rich natural habitat for the most incredible wildlife, from deer and Brent geese to hedgehogs and red squirrels.

My love for nature and the woody, herbaceous scents of the forest are written in my skin and intuitively inspire my fragrances. ⁠


At STORIES, we believe that sustainability and luxury can coexist in perfect harmony.

We have positioned ourselves as forerunners of the new niche, where we are proud to have brought luxury and sustainability together. This true sense of connectivity is why we’re committed to ensuring that we are as sustainable as possible. 

This is the reason why...

  • we are a cruelty free brand
  • our products are sls and paraben free
  • we manufacture with the lightest carbon footprint we can
  • our paper labels are raw
  • our use of plastic is kept to a minimum
  • our glass bottles are refillable and can be repurposed after use.

Read more about our Sustainability measures and explore our products.

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