We are delighted to have been awarded, Highly Commended for Best Sustainable Packaging - Fragrance in the Marie Claire UK Sustainability Awards 2021.

"I believe passionately in beauty without boundaries. Right from the concept of STORIES it was hugely important to me to create a luxury fragrance house that came from traditional perfumery methods and ancient craftsmanship but with the ethos of a thoroughly modern brand. At the very core of the brand I wanted to carry a deep respect for the planet we live on - I want to make sure that the place we call home does not simply survive but thrives. I am thrilled. grateful and honoured that in the infancy of STORIES we have been recognised and awarded Highly Commended for Best Sustainable Packaging in the fragrance world. For those of you on this journey you will be well aware this is not an easy process, especially for an independent brand and I cannot thank Marie Claire enough that we have received this award and to be recognised for our efforts."

Tonya Kidd-Beggs, Founder & Creative Director, STORIES Parfums


At the heart of our brand is a deep respect for the planet we live on, and we want to make sure that the place we call home doesn’t simply survive but thrives. We believe that sustainability and luxury can coexist in perfect harmony.

We have positioned ourselves as forerunners of the new niche were we are proud to have brought luxury and sustainability together. This true sense of connectivity is why we’re committed to ensuring that we are as sustainable as possible. 

It’s why we manufacture with the lightest carbon footprint we can.
It’s also why all of our paper labels are raw, all of our plastic is kept to a minimum and all of our glass bottles are refillable and able to be repurposed after use.

Refillable, Reusable and Recyclable

Refill your travel size at home. All our perfume bottles are refillable and can be supplied with a pipette for ease of transfer. Our 15ml and 30ml are the perfect size for on the go and can be refilled from our 100ml bottle. 



STORIES Eau de Parfum Bottle labels are made from a material made from a matt white calcium carbonate derived from 80% marble mining waste together with recycled HDPE, 20%. The material can be recycled in the conventional recycling stream. Unlike wood paper, our rock paper labels don't have a grain. In many other respects it does resemble wood paper, but with a smoother finish. 

We do not put plastic cellophane over any of our labels.

Rock Paper bottle labels


Our Eau de Parfum boxes are designed to be repurposed, made from certified FSC paper. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. 

We do not put plastic cellophane over our boxes.



Our NEW Eau de Parfum caps are made from Zamak, a heavy-touch, luxurious material that exhibits an excellent combination of cost, strength, ductility, impact strength with finishing characteristics. Zamak is a family of zinc alloys with varying proportions of Aluminium, magnesium and copper and is a 100 per cent recyclable material. 

This highly resistant alloy is 100% infinitely reusable and does not lose any properties during the recycling process. We want to make our packaging more responsible so we are offering a 10% discount on next purchase if you return your cap to us along with its bottle.

This initiative will support our commitment to recycle, reduce and reuse.
Zamak Caps