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STORIES Founder, Tonya Kidd-Beggs caught up with Jane, Founder of The Fine Cotton Company to chat all things business, interiors and sustainability.

Jane tell me a little about yourself?

I’m a busy, mum of one, living in London. I have a degree in Textiles and a post-grad degree in clothing technology which took me to a career in fashion. I worked for brands like Topshop and Etam before moving onto home furnishings for stores such as Debenhams and Habitat where I learned so much about design and the textiles industry.
You are Director of The Fine Cotton Company - a luxury cotton and linen brand which also focuses on interior design - where did your passion for luxury cottons and linen come from?

I’ve always loved textiles and as a child I was always taught that it was much better to invest in something in a good quality, long-lasting fabric rather than a cheaper alternative that would need to be replaced sooner. For example, I’d rather get one beautiful cashmere cardigan that lasts and goes with everything than buy several cheaper ones that go bobbly and don’t wash nicely and then end up having to replace them. I really believe in this ethos, of having fewer, better-quality pieces rather than fast-fashion, throwaway items and this translates to my home too.

Tell us a little bit about The Fine Cotton Company - you are a brand defined by creating a beautiful and luxurious experience in your customer’s homes - tell me a little what this means?
We create our tactile collections to help our customers feel comforted in their homes. Living a life surrounded by quality pieces that make everyday moments more lovely. Such as sliding into super smooth sheets at the end of a long day or wrapping up in a hotel-style bathrobe after a relaxing bath.

Where did the idea for The Fine Cotton Company come from?

My daughter had severe eczema as a child and I couldn’t find any quality sheets for her to sleep in that didn’t irritate her delicate skin. So, I decided to create our own. I wanted them to be organic and 100% pure cotton and had them woven for us. I started with only Organic cottons for all our collections then as demand grew, we added Egyptian percale and sateen cottons too.
What is the point of difference with your products?
The hotel-grade quality. It’s just not comparable to many pieces you find on the high-street or other big online brands. We only source our products from Italy, Portugal and UK, it’s so important that we understand where our materials are coming from so we can keep the highest of standards across our collections.
What would be your main tips for our customers on how to create the look and feel of luxury at home?
Keep things simple by investing in timeless, heirloom pieces you love and use quality textures to add a luxury finish. Be mindful and build up a scheme over time. You don’t need to do things all at once, often adding pieces slowly will create finer more thoughtful overall look. Above all be tidy - it really makes such a difference.

Tell us a little about your work with interior design? You work with yachts and planes as well as houses?

Celebrities trust us for our discretion, our collections are all over the world now in some rather fabulous homes, yachts, and airlines. Yachts and airlines have very particular linen needs and we also do a lot of bespoke embroidery for brands such as Lancôme, Estée Lauder and Christian Louboutin. Plus, we have many interior designer clients and work closely with them to develop bespoke pieces for their projects.
Would you have any advice for women who are thinking about starting a business?
Be passionate about your idea, you need to really love your job as it will be all-consuming in those early days. Plan carefully and be patient. Overnight successes are rarely that, it takes time, dedication, and a lot of hard work to create a thriving business.

What is your mission statement?
To help make a home more comforting with sustainable linens sourced with care and responsibility.

What is next for you and for the Fine Cotton Company?
Our products are sustainable and we intentionally minimise our collections impact on the environment but there’s always room for improvement. We’re looking at other areas of our business where we can be better, such as packaging and reducing single-use plastic.

Scent has the power to connect us to people and places close to our heart. Some find the pine of a Christmas tree, baking of mince pies or the smell of freshly washed linens very nostalgic. Is there a scent memory you have you would like to share with us?

The smell of roses always takes me back to my childhood, it reminds me of spring and early summer playing in the garden.

For fun we love to add quick-fire questions to our journals
 Can you please answer the quick-fire questions below?

How would you class your own interior design style?
Classic with a clean, contemporary feel.

How would your friends describe you?
Loyal, dependable, and trustworthy.

Favourite holiday destination?
Top 3 items to take when traveling?
Slippers, a wool wrap and my passport.

Favourite skincare?

Favourite STORIES product?
STORIES Nº.01 Eau de Parfum


Enter our fabulous STORIES Parfums X The Fine Cotton Company giveaway worth £280!


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