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Pioneering sustainability in perfumery has been an important part of our brand purpose since day one - we will always endeavour to do more and do better. Sustainability is about so much more than ticking boxes. It infiltrates the very culture of our brand and all that we do. Every detail of our story is considered - with connection at its heart - to our past, our customers, our environment and the future we hope to preserve.
This true sense of connectivity is the reason we strive to be ethical in every element of our business, constantly looking for new ways to do so. Transparency matters to us. We are passionate about the products we make, love to share the provenance of our ingredients - and take pride in using only the highest quality materials.
We believe that sustainability and luxury can coexist in perfect harmony.

As New Niche Fragrance Pioneers, a true sense of connectivity underlines our commitment to ensuring that we are as sustainable as possible.

  • we manufacture with the lightest carbon footprint
  • all of our paper labels are raw
  • we now use Zamak caps for our glass bottles
  • all of our bottles are refillable and can be repurposed. 

While sustainability has always been a priority at STORIES Parfums, we are constantly striving to further reduce our environmental impact. Let us introduce you to how we do this, including some exciting new initiatives... 



From day one it was a priority to make our beautiful glass bottles refillable and reusable. Available in 15ml, 30ml and 100ml, we recommend storing a larger bottle at home and carrying the 15ml travel size or 30ml bag size on the go.
This way, your duo can be purchased once and reused time and time again. For those who don't wish to refill, the bottles can be used decoratively or as a bud vase, adorned with a single flower or greenery of your choice.


We made a conscious decision to keep plastic to a minimum, so our fragrance boxes arrive with you unwrapped and cellophane-free.

Our white boxes have a raw, engineered look with a linen-like, leatherette finish, an ode to Northern Ireland's renowned linen industry, with which our founder has strong family connections. Once the inserts are removed, the boxes can be repurposed for storage - or better still, treasuring trinkets and special memories.


Our labels are made from matt white calcium carbonate derived from marble mining waste (80%) together with recycled HDPE (20%). The material can be recycled in the conventional recycling stream. Unlike wood paper, Rock Paper doesn't have a grain. In many other respects it does resemble wood paper, but with a smoother finish.



Meet our beautiful NEW Eau de Parfum caps made from Zamak, a family of zinc alloys with varying proportions of aluminium, magnesium and copper - and 100% recyclable.

This heavy-touch, luxurious material exhibits an excellent combination of cost, strength, ductility, impact strength and finishing characteristics.

We are delighted to be one of very few to use this in the perfume industry. This highly resistant alloy is 100% infinitely reusable and does not lose any properties during the recycling process.


To make our new packaging even more responsible, we now offer a 10% discount on next purchase if you return your cap to us along with its bottle.  




Sustainability in perfumery is not cut and dry. Every ingredient is unique. Each has its own story - from raw ingredient to finished product; some sourced by pickers rising at dawn to gather blossoms, others involving the expertise of creative scientists. The extraction procedures of raw materials are varied and constantly evolving. At STORIES Parfums we are committed to using top quality materials and earth-based ingredients with a strong focus on sustainability. 

Our products are produced using a combination of responsibly sourced ingredients with excellent agricultural practices. STORIES Eau de Parfums & Hand & Body products are produced using the best manufacturing practices that comply with international and environmental regulations and laws. 


At the heart of our brand is a deep respect for the planet we live on, and ensuring that the place we call home doesn’t simply survive but thrives.
STORIES Parfums is based on the spectacular coastline of Northern Ireland, with its breathtaking backdrop of lavish greenery, vast golden beaches and dramatic mountains. Our local and global environment inspires us and matters to us. We are committed to the creation of bespoke products and the development of sustainable practices that honour the world we live in.
Together, we can Restore Our Earth.


STORIES Parfums is a cruelty-free brand. None of our products or raw ingredients are tested on animals (by us or a third party acting on our behalf) and we do not sell in any countries that require animal testing. This has been our policy since day one and our commitment to you going forward.

'A luxury fragrance house that redefines niche through a sustainable, inclusive approach to the art of perfumery.'

 Shop our range of luxury Eau de Parfums and Hand & Body. 

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