How can we navigate the beauty industry in a way that honours the environment without compromising on quality?
Everyone is talking about sustainability. The luxury beauty world is no exception as global standards rise and consumers want to shop more responsibly. How can we navigate the beauty industry in a way that honours the environment without compromising on quality?
It can be overwhelming as a consumer to know where to begin. The first step is to recognise that change takes time and we can endeavour to work towards more sustainable choices with this in mind. Here are some simple things you can bear in mind:
A Sustainable Culture
There are a lot of buzzwords out there: organic, free from, vegan friendly, natural. While it is important to consider the ingredients that go into our beauty products, sustainability relates more to the culture of the business as a whole. For example, is it involved in community outreach? Does its environmental focus extend to its packaging and supply chain? Is it committed to adjusting its operations to reduce its overall carbon footprint? Businesses for whom this is a priority should feature this information on their website or be open to your inquiries on the topic.
‘Sustainability relates more to the culture of the business as a whole’
Beauty providers who are passionate about the products they make, love to tell us what is in them and where the ingredients come from. They are proud of the high-quality materials and talk openly about the processes of extraction. At STORIES Parfums we have written extensively about the components of our fragrances and the methods by which essential oils are distilled. We featured information on the top notes, heart notes and base notes of STORIES No. 01 and the top notes, heart notes and base notes of STORIES No. 02.
We have also explored the complex issue of whether synthetic ingredients are favourable to natural ones. Read that conversation here.
As consumers we can make informed choices about the products we buy based on the information we have about their ingredients. We also acknowledge that beauty brands committed to best ecological processes are doing their best to keep pace with the rising environmental standards. STORIES Parfums has a sustainability creed that you can read. It concludes by saying: ‘We are committed to the creation of bespoke products and the development of sustainable practices that honour the world in which we live’.
What matters most to you when considering the sustainability of the luxury beauty products you buy? We would love to hear your thoughts and if you have any questions for us, please don’t hesitate to get in touch.