THE JOURNAL

A Story of Discovery — From Grasse to Today, Seven Years Later

  How a personal search led me to Grasse, unlocked long-lost memories, and became the beginning of STORIES Parfums. When my youngest twin girls started to grow up a little, I began looking fo...

Seven Years of STORIES: Building an Independent Luxury Fragrance House

Founder Journal Seven years in — a quiet milestone for an independent, founder-led fragrance house. Seven years ago I began STORIES Parfums with a simple conviction: fragrance can hold mem...

An Autumn Invitation: Rethinking Fragrance Across the Seasons

Autumn invites us to slow down: cooler mornings, darker evenings, and rituals that steady the day. Many people set citrus aside until spring, but wearing a fragrance “out of season” can rev...

Myths & Truths About Wearing Perfume in the Summer – Plus Founder Tips for Scent Confidence in the Sun

As the founder of STORIES Parfums, I've spent years exploring how fragrance interacts with the skin, the senses, and the seasons. Summer brings its own set of challenges when it comes to wearing ...

How to Make Your Fragrance Last All Day

At STORIES Parfums, we believe that fragrance is much more than a finishing touch. It’s your presence, your emotion, your personal story, told in scent. But how do you ensure your fragrance stays ...

Tonya's Top Six Travel Essentials

A behind-the-scenes look at the Top 6 Travel Beauty essentials guaranteed a place in my luggage... While I'm pretty low maintenance on holiday, it's fun to dress up for dinner and drinks after a be...

Short STORIES: How do you wear yours?

I'm sure it will come as no surprise that I believe fragrance is an expression of your story - and a beautiful way to weave aromas through the threads of your life's narrative. A specific scent mig...

Sharing YOUR Stories: National Storytelling Week 2023

National Storytelling Week celebrates the power of sharing stories - in itself, the very essence of my brand. My fragrance house was born as a testament to the power of fragrance and the stories th...

BEGINNER'S GUIDE TO FRAGRANCE CHAPTER 6: WILL YOU HAVE AN EDT OR AN EDP?

Today we're discussing fragrance in its different forms - Cologne, EDT (Eau de Toilette), EDP (Eau de Parfum) and Parfum.

Ready for a Refill?

Sustainability is at the heart of everything we do at STORIES Parfums. We are always looking for new ways to be even more sustainable, reduce waste and protect our planet - and we believe actions s...

Natural vs Synthetic Perfume Ingredients

Is it better to choose perfume with natural ingredients or those containing sustainably sourced synthetics?  There's a tendency to frown upon the use of synthetic ingredients in the beauty industry...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...

How Do You Wear Yours?

I believe that perfume is so intrinsically individual there is no right or wrong way to wear, smell or experience it - and encourage everyone to do so in their own unique style. Personally, I love ...

A Heart Full of Promise

It is three years since I launched STORIES Parfums, my heart full of promise and not for one second anticipating a global pandemic 18 months down the line. I thought I'd take a moment to reflect on...

Tonya's Tips for Glowing Summer Skin

Top to toe skincare has always been an integral part of my own daily care ritual - a wonderful way to nourish both my body and sense of self. To me, skin care is a form of self care, an ethos which...

The Resurrection of Gender Fluid Fragrance

STORIES Parfums' gender inclusive collection was curated to be worn by men and women who appreciate luxurious fine fragrance. If you go back to the roots of perfumery, all fragrances were designed ...