Founder Journal
Seven years ago I began STORIES Parfums with a simple conviction: fragrance can hold memory and help us reconnect to who we are. What followed was not a straight line, but a faithful, determined journey through the realities of building an independent luxury fragrance brand.
What Has Guided Us
From day one, we chose craft over noise, and meaning over momentum. Our Eau de Parfum is created in Grasse, France; our body collection is SLS free, paraben free, and cruelty free. We’ve kept a minimalist, black-and-white design language to let the work speak quietly and clearly. And at the heart of everything sits this truth: scent and memory belong together.
The Honest Middle
Independent luxury is beautiful and demanding. We have navigated rising costs, production delays, and a digital landscape dominated by global beauty houses. There were months when the spreadsheets looked unforgiving and seasons that asked for patience we didn’t know we had. Still, we kept making: pouring, testing, writing, listening.
The messages from our community, the stories of a scent becoming a companion through grief, change, or renewal, are what kept us moving. They are the proof that fragrance can be practical and poetic at once: a ritual, an anchor, a gentle invitation to remember.
Craft, Sustainability, Discipline
- Craft: considered formulation, precise sourcing, and a commitment to quality over volume.
- Sustainable Luxury: minimal, recyclable packaging; responsible production; products made to be used and loved.
- Discipline: a focused collection built around STORIES Nº.01 and STORIES Nº.02, with candles and hand & body designed for daily ritual.
Looking Ahead: Preparing to Raise Investment
To honour what we’ve built and to serve the growing demand we see globally, we’re preparing to raise investment. The goal is simple: scale with integrity. That means strengthening production, deepening our retail partnerships, and amplifying our founder-led storytelling without compromising what makes STORIES distinct.
We are seeking partners who understand independent luxury and share our belief that fragrance should carry meaning, not just marketing. If this resonates, I would value a conversation.
Gratitude
To everyone who has worn our scents, stocked our shelves, and shared your memories with us - thank you. Seven years on, I remain convinced that quiet, intentional work endures. We will keep building carefully, telling the truth about our process, and creating fragrances that invite reflection.
DISCOVER PERFUME
DISCOVER BODYCARE
DISCOVER BOUGIE PARFUMÉE, PERFUMED CANDLES
With gratitude,
Tonya Kidd-Beggs
Founder & CEO, STORIES Parfums
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