Crafting Luxury, Embracing Sustainability, Celebrating Inclusivity
Storytelling
STORIES Parfums is an olfactory ode to the memories that have shaped founder Tonya’s life. It was only after a transformative trip to the heart of perfume-making in Grasse, France, that she realised the power of fragrance to heal, release locked memories, transcend personal tragedy.
Spurred on by this discovery, STORIES Parfums was born. Tonya created each fragrance to capture a moment and unlock a memory significant to her. Each bottle is a narrative woven together by a carefully orchestrated balance of notes; as our name suggests, it is a story in aromatic form.
Stories make up who we are, and we think that life is richer the more you have to tell.
Our fragrances were created by one woman in homage to her stories, but they are just the beginning; as with all good stories, they need a middle and an end. We like to think of it as though we picked up the pen, now it’s up to you to write the rest.
What will your story
be?
FROM IRELAND, WITH LOVE
STORIES Parfums reflects the entrepreneurial spirit and creativity of Ireland, an island of artists, musicians, and new ideas. Following her grandmother, an extraordinary businesswoman, our founder, Tonya has forged her own path and created a brand with a contemporary approach to perfumery.
STORIES was born on the North Down rugged coastline of Northern Ireland, which has shaped the stories of Tonya's life and in turn her Eau de Parfums, bodycare and perfumed candles.
SUSTAINABLE LUXURY FOR BOTH MEN AND WOMEN
At STORIES Parfums we believe passionately in beauty without boundaries and have positioned ourselves as forerunners of the new niche. In defining the ‘new niche’ we proudly bring luxury and sustainability together in the world of fine fragrance. Whilst our story may have started with deep roots in traditional methods and ancient craftsmanship, our ethos is that of a thoroughly modern brand. Intuitive, inclusive and always accessible, we will never define our fragrances by gender or name; we will never tell your story for you.
Our true sense of connectivity is why we are committed to ensuring that we are as sustainable as possible. It is why we manufacture with the lightest carbon footprint we can. Sustainability is at the core of the brand.
Our StoryTHE POWER OF FRAGRANCE TO UNLOCK YOUR STORY
Created to transport the mind and transform the emotions
Our sense of smell is the most powerful one we have. Closely linked to memory and mood, what we smell has the ability to stir us, move us and immerse us in an instant. STORIES was created to transport the mind and transform the emotions.
Memory Recall
The Power of Fragrance to Unlock Your Story
STORIES Parfums was founded by Tonya as a testament to the power of fragrance in her own life with the belief that the art of perfumery holds the key to unlock our stories.
“My story is just that, my story,
but my hope is that my fragrances will be a gift to the wearer to connect to their own story, memories and aspirations.”
Unlike other beauty products, fragrance can release memories and emotions that bring joy and wellbeing,connecting us to our past, relating to our present and inspiring hope for our future.
STORIES Parfums empower conversation through the sharing of fragrance memories that can uplift, heal, remind and reinforce what makes YOU uniquely YOU.
As well as inspiring individuals to connect to their stories through scent, we firmly believe in supporting and furthering education on fragrance and the art of perfume.
Removing preconceptions
Numbered not named
We choose to number our fragrances instead of naming them to allow the scent to speak for itself. By doing so, we eliminate preconceptions of what we think we like and don’t like. Our olfactory system creates memories, both good and bad, associated with specific scents and situations. Our aim is to allow you to experiment freely without any preconceived notions.
Refillable, Sustainable and Luxurious
A New Niche Fragrance Pioneer
Indulge in luxury without compromising the environment with our refillable and sustainable products. Our line of products is designed to cater to your luxury needs while keeping the planet in mind. Our refillable feature guarantees that you can enjoy our products for a long time, and our sustainable materials ensure that your luxury experience is not at the expense of the environment. Choose refillable, sustainable luxury and join us in our commitment to creating a better world.
OUR PHILOSOPHYTHE JOURNAL
In Conversation with Founder Anna James the Label
Can you tell us the story of Anna James? I originally launched my business in 2015 which focused on men’s and ladies’ made to measure tailoring with a small ready-to-wear collection. It didn’t take...
In Conversation With Founder Emily Mortimer Jewellery
Can you tell us the story of where Emily Mortimer Jewellery began? Throughout my life I have always been a total magpie and after a jewellery degree, a gemmology course and working for other amazin...
Celebrating Our 6th Anniversary: A Journey of STORIES and Sustainability
As the founder of STORIES Parfums, I find myself reflecting on this incredible journey with immense gratitude and pride. What began as a humble hobby has blossomed into a multi...