THE JOURNAL

Timeless Scent Layering: A Guide to Mastering Perfume and Fragrance Layering

Fragrance is more than just a sensory experience – it’s an extension of your identity, a story you tell without saying a word. The art of scent layering, or combining multiple scented products, tak...

Introducing the Legacy of Light Candle: A Tribute to Lady Mary Peters

At STORIES Parfums, we believe that every story deserves to be told. Stories are woven into the fabric of who we are as individuals, and at STORIES Parfums, we capture those stories in the form of...

In Conversation with Dr Emma Craythorne, Founder of Klira

I never set out to create a skincare brand. As a consultant dermatologist, I’ve spent over 20 years helping people understand their skin, tailoring treatments to their unique needs, and cutting thr...

In Conversation with Founder, Fleur Christacos of Fleur of England

Can you tell us the story of Fleur of England? Fleur of England began as a dream to create lingerie that embodied elegance, luxury, and craftsmanship. Founded in 2001, the brand was born out of a d...

In Conversation with Founder Anna James the Label

Can you tell us the story of Anna James? I originally launched my business in 2015 which focused on men’s and ladies’ made to measure tailoring with a small ready-to-wear collection. It didn’t take...

In Conversation With Founder Emily Mortimer Jewellery

Can you tell us the story of where Emily Mortimer Jewellery began? Throughout my life I have always been a total magpie and after a jewellery degree, a gemmology course and working for other amazin...

Celebrating Our 6th Anniversary: A Journey of STORIES and Sustainability

                    As the founder of STORIES Parfums, I find myself reflecting on this incredible journey with immense gratitude and pride. What began as a humble hobby has blossomed into a multi...

In Conversation With Kasia Gaborec-McEvoy Founder of My Name Is Ted

Can you tell us the story behind My Name is Ted? My Name is TED is a multi-award-winning Irish heritage brand creating luxury handbags collections inspired by life. The fascinating story of Ted Ca...

A Beginner's Guide To Top, Heart & Base Notes

Have you ever seen, heard or smelt something so mesmerising that it instantly transports you to a significant moment in your life? To me, fragrance is an art form - and just like painting, poetry,...

The STORIES Team Summer Essentials

With the summer season in full swing, the STORIES Team have their holidays booked and suitcases packed, ready for some much needed rest and relaxation! Though, no vacation is complete without those...

A Sustainable Revolution: How We Pioneer Efforts In Sustainable Luxury

Sustainability has always been at the forefront of STORIES, viewing ourselves as pioneers of the ‘New Niche’, bridging luxury and sustainability together.  This month, as part of Plastic Free July,...

IN CONVERSATION WITH JAKE MCBRIDE, FOUNDER OF HOOKED BOXING CLUB

STORIES Founder, Tonya Kidd-Beggs chats with Jake McBride, founder of Hooked Boxing Club, on the importance of physical health, mental health and bringing boutique, niche gyms to Belfast. Hi Jake...

How To Capture The Essence Of Summer Through Scent

As the sun-kissed days of summer approach, our senses come alive with the vibrant aromas that define this season. In the world of home scenting, summer is a time for embracing light, fresh and upli...

WHY OUR FRAGRANCE IS GENDER-INCLUSIVE

STORIES Parfums introduces a gender-inclusive (unisex) fragrance collection crafted for individuals who value the essence of exquisite perfumery.Looking back to the origins of perfume-making, scent...

Choosing Your Perfect Wedding Scent

Let’s talk about a day that marks the beginning of forever with your beloved. A day that is one of the happiest days of your life, a cherished day full of memories with all of your closest friends ...

OUR SUSTAINABILITY STORY: STORIES BOUGIE PARFUMÉE PERFUMED CANDLE TRIO

For a small brand, prioritising sustainability comes at a significant price, yet its importance is too great to ignore. We believe in taking small steps forward rather than none at all - and are co...

Introducing The STORIES Parfums Subscription Program

As you may have recently seen, we have just launched our brand new subscription program! We are so delighted to be bringing you this service as it revolutionises the way you purchase your signature...

DAY FIVE OF NATIONAL FRAGRANCE WEEK 2024: PERFUMERS

To celebrate Day Five of National Fragrance Week, we asked STORIES Founder, Tonya Kidd-Beggs our burning questions all about perfumery!   What’s your top tip for perfume?  Moisturise your skin pri...

Valentine's Scent Settings

As we enter into the midst of February, the last month of a cold, dark and long winter; we start to see glimpses of a blossoming spring and lighter nights to come. It is vitally important that we ...

Beginner's Guide to Fragrance Chapter 5: How to Layer Fragrance updated for 2025

Beginner's Guide to Fragrance Chapter 5: How to Layer Fragrance updated for 2025The Art of Fragrance Layering: A Beginner’s Guide for 2025 Fragrance is more than just a sensory experience – it’s ...

How to create a signature scent

There's something iconic about having a signature scent. A fragrance you're remembered by. An aroma that evokes emotions and memories, no matter the time or distance between you and the wearer. Yo...

What's on the STORIES' Team Christmas Wish Lists?!

We're making a list, we're checking it twice... In between wrapping your luxury Gift Sets, we've been daydreaming about our own Christmas wish lists! We hope you find inspiration in this sneak peak...

An Olfactory Christmas Tablescape

Creating a beautiful tablescape is one of my favourite parts of hosting friends and family during the festive season. This Christmas, my guests will be welcomed by the aromatic glow of perfumed ca...

IN CONVERSATION WITH ADAM REED, FOUNDER OF ARKIVE BY ADAM REED AND ARKIVE HEADCARE

STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH ADAM REED, CHATTING ALL THINGS HAIR CARE, SELF CARE AND THE JOURNEY TO CREATIVE ENTREPRENEURSHIP Adam, can you tell us a little bit about you...

How to Gift Perfume

My favourite thing about gifting fragrance is that friends and loved ones can enjoy it over and over with every spritz... reliving shared memories or crafting their own new narratives. But how do y...

The Art of Illumination: Candle Etiquette

Candle etiquette is an art form... discover our insider tips to make your candles burn brighter, more evenly and for longer. Before revealing our candlelit rituals, I'm delighted to share that STO...

Christmas Gifting in Sustainable Luxury

I'm thrilled to unveil our exclusive new Christmas Gift Sets, hand-selected for inspiration when treating those you love this festive season. Enjoy up to 20% off our limited edition, gender-inclus...

Tonya's Fragrance Routine

I love to infuse my day with scented rituals - as integral to my sense of wellbeing as restful sleep, healthy food and exercise. It goes a little something like this... Morning Notes Post-workout ...

Scent Layering our Spaces

"As darker evenings draw in, now is the perfect time to rediscover the magic of candlelight - and fill your home with beautiful aromas." At STORIES we love to layer fragrance, mixing and matching...

IN CONVERSATION WITH PATRICIA GROGAN, FOUNDER OF THE CUT

STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH PATRICIA GROGAN, THE FOUNDER OF THE CUT TO CHAT ABOUT FASHION, FABRICS AND FRAGRANCE  What are your top tips for females who would like to be a tai...

World Mental Health Day | Small Ways To Improve Your Mental Health

This World Mental Health Day we want to raise awareness around dealing with anxiety and mental health, supporting this years theme set by the World Foundation of Mental Health, ‘Mental health is a ...

Beginners Guide to Fragrance #11: How to Enhance Your Sense of Smell

In this Beginner's Guide, we'll explore how enhancing your sense of smell can enrich your life, elevating your sensory experiences and turning the ordinary into the extraordinary. Join us on this ...

Introducing our NEW Hand & Body Collection

At STORIES Parfums we're forever looking for ways to bring you premium, luxurious products while simultaneously improving our sustainability - in truly tangible ways. It brings me great joy to shar...

What's in the Bottle (& Why) | Hand & Body Lotion

Today I unveil the nourishing components of our luxurious Hand and Body Lotion formula - and why this multi-award winner is so great for your skin. Every botanical ingredient has been thoughtfully ...

STORIES Dream Destinations & Travel Essentials

With a strong wanderlust spirit, the STORIES team is passionate about exploring new horizons and weaving scented memories along the way. Here, we share our dream destinations and the must-have trav...

TOP 5 QUESTIONS ASKED BY YOU: HAND & BODY

You asked, We answeredHere is the top 5 Hand & Body questions asked by you.Are there any harmful ingredients in your washes or lotions? No, our Washes and Lotions are curated as a treatment fo...

What's in the Bottle (& Why) | STORIES Hand & Body Wash:

Following my recent Behind the Scenes journal, I'd like to spill the contents of our beautiful Hand & Body Wash - to share why each exquisite ingredient was selected - and why your skin will lo...

Behind the Scenes of our Sustainability Journey

Sharing my personal story has been at the heart of STORIES Parfums since day one - and I believe it's important to remain open as the brand grows. As a STORIES customer, you are an integral part of...

IN CONVERSATION WITH TANYA ROSE, FOUNDER OF MASON ROSE

STORIES Founder, Tonya Kidd-Beggs caught up with Tanya Rose, Founder of Mason Rose to chat all things luxury travel, worldwide PR & digital influencing. At STORIES we love hearing other peopl...

Tonya's Top Six Travel Essentials

A behind-the-scenes look at the Top 6 Travel Beauty essentials guaranteed a place in my luggage... While I'm pretty low maintenance on holiday, it's fun to dress up for dinner and drinks after a be...

How to Refill your Perfume Bottles

To celebrate World Refill Day 2023, I'm sharing innovative ways to refill your beautiful glass STORIES Eau de Parfums bottles. It is my hope that one day you'll be able to refill these with our pre...

Father's Day Gift Guide

This Father's Day, we're celebrating all of the men who mean the most to us... from friends, neighbours and uncles to brothers, grandads and fathers.⁠ The STORIES team has compiled a luxurious edi...

The Feel Good Factor of Fragrance

Scent has an intense impact on how we feel as we go about our days - and plays a significant role in our self care rituals. From an energising body wash to freshly brewed coffee and buttery toast -...

SCENT-ABLE SITUATIONS

FAMILY GATHERINGS SCENTING a room and setting a table up beautifully with a theme of plates, decorations, flowers and scents can elevate get - together. I suggest scenting a meal subtly so not to o...

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer

For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...

IN CONVERSATION WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES

  STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES TO CHAT ALL THINGS STYLE, CAREER AND OF COURSE, HANDBAGS. Tell us about Sarah Haran Accessories...

Short STORIES: How do you wear yours?

I'm sure it will come as no surprise that I believe fragrance is an expression of your story - and a beautiful way to weave aromas through the threads of your life's narrative. A specific scent mig...

A Celebration of Scent: National Fragrance Week 2023

Today marks the start of National Fragrance Week 2023 - when perfume aficionados and those dipping a nose into scent for the first time - together celebrate the world of perfumery. Organised by the...

Connecting Fragrance, Memory and Emotion

When someone smells a fragrance for the first time, I encourage them to focus on how it makes them feel - and any emotions or memories it evokes - before considering the ingredients. This is so sig...

Why We Love to Layer

Autumn layers are a firm favourite at STORIES Parfums - starting with what lies beneath our cocoon of cashmere & cosy sweats. The sensual ritual of luxe layering begins at base layer, envelopi...