THE JOURNAL

Scent Layering our Spaces

"As darker evenings draw in, now is the perfect time to rediscover the magic of candlelight - and fill your home with beautiful aromas." At STORIES we love to layer fragrance, mixing and matching...

IN CONVERSATION WITH PATRICIA GROGAN, FOUNDER OF THE CUT

STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH PATRICIA GROGAN, THE FOUNDER OF THE CUT TO CHAT ABOUT FASHION, FABRICS AND FRAGRANCE  What are your top tips for females who would like to be a tai...

World Mental Health Day | Small Ways To Improve Your Mental Health

This World Mental Health Day we want to raise awareness around dealing with anxiety and mental health, supporting this years theme set by the World Foundation of Mental Health, ‘Mental health is a ...

Beginners Guide to Fragrance #11: How to Enhance Your Sense of Smell

In this Beginner's Guide, we'll explore how enhancing your sense of smell can enrich your life, elevating your sensory experiences and turning the ordinary into the extraordinary. Join us on this ...

Introducing our NEW Hand & Body Collection

At STORIES Parfums we're forever looking for ways to bring you premium, luxurious products while simultaneously improving our sustainability - in truly tangible ways. It brings me great joy to shar...

What's in the Bottle (& Why) | Hand & Body Lotion

Today I unveil the nourishing components of our luxurious Hand and Body Lotion formula - and why this multi-award winner is so great for your skin. Every botanical ingredient has been thoughtfully ...

STORIES Dream Destinations & Travel Essentials

With a strong wanderlust spirit, the STORIES team is passionate about exploring new horizons and weaving scented memories along the way. Here, we share our dream destinations and the must-have trav...

TOP 5 QUESTIONS ASKED BY YOU: HAND & BODY

You asked, We answeredHere is the top 5 Hand & Body questions asked by you.Are there any harmful ingredients in your washes or lotions? No, our Washes and Lotions are curated as a treatment fo...

What's in the Bottle (& Why) | STORIES Hand & Body Wash:

Following my recent Behind the Scenes journal, I'd like to spill the contents of our beautiful Hand & Body Wash - to share why each exquisite ingredient was selected - and why your skin will lo...

Behind the Scenes of our Sustainability Journey

Sharing my personal story has been at the heart of STORIES Parfums since day one - and I believe it's important to remain open as the brand grows. As a STORIES customer, you are an integral part of...

IN CONVERSATION WITH TANYA ROSE, FOUNDER OF MASON ROSE

STORIES Founder, Tonya Kidd-Beggs caught up with Tanya Rose, Founder of Mason Rose to chat all things luxury travel, worldwide PR & digital influencing. At STORIES we love hearing other peopl...

Tonya's Top Six Travel Essentials

A behind-the-scenes look at the Top 6 Travel Beauty essentials guaranteed a place in my luggage... While I'm pretty low maintenance on holiday, it's fun to dress up for dinner and drinks after a be...

How to Refill your Perfume Bottles

To celebrate World Refill Day 2023, I'm sharing innovative ways to refill your beautiful glass STORIES Eau de Parfums bottles. It is my hope that one day you'll be able to refill these with our pre...

Father's Day Gift Guide

This Father's Day, we're celebrating all of the men who mean the most to us... from friends, neighbours and uncles to brothers, grandads and fathers.⁠ The STORIES team has compiled a luxurious edi...

The Feel Good Factor of Fragrance

Scent has an intense impact on how we feel as we go about our days - and plays a significant role in our self care rituals. From an energising body wash to freshly brewed coffee and buttery toast -...

SCENT-ABLE SITUATIONS

FAMILY GATHERINGS SCENTING a room and setting a table up beautifully with a theme of plates, decorations, flowers and scents can elevate get - together. I suggest scenting a meal subtly so not to o...

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer

For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...

IN CONVERSATION WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES

  STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES TO CHAT ALL THINGS STYLE, CAREER AND OF COURSE, HANDBAGS. Tell us about Sarah Haran Accessories...

Short STORIES: How do you wear yours?

I'm sure it will come as no surprise that I believe fragrance is an expression of your story - and a beautiful way to weave aromas through the threads of your life's narrative. A specific scent mig...

A Celebration of Scent: National Fragrance Week 2023

Today marks the start of National Fragrance Week 2023 - when perfume aficionados and those dipping a nose into scent for the first time - together celebrate the world of perfumery. Organised by the...

Connecting Fragrance, Memory and Emotion

When someone smells a fragrance for the first time, I encourage them to focus on how it makes them feel - and any emotions or memories it evokes - before considering the ingredients. This is so sig...

Why We Love to Layer

Autumn layers are a firm favourite at STORIES Parfums - starting with what lies beneath our cocoon of cashmere & cosy sweats. The sensual ritual of luxe layering begins at base layer, envelopi...

A New Scented Story: Bougie Parfumée Scented Candles

I wanted to elevate the sensorial experience of scenting our skin... by swathing entire rooms in beautiful fragrance!  I'm thrilled to share details of an exciting new STORIES Parfums love story ...

IN CONVERSATION WITH Nika Diamond-Krendel, FOUNDER OF PARADISE ROW

STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH NIKA DIAMOND-KRENDEL, FOUNDER OF PARADISE ROW TO CHAT ALL THINGS LEATHER, INSPIRATION AND SUSTAINABILITY.Nika, tell us a bit about yourself. I own t...

Write your own Love Story this Valentines

Fragrance can elevate mood and ambiance in an instant... deeply sensual, soothing and invigorating... individually or all at once. At STORIES, we see Valentines as the perfect opportunity to indu...

Sharing YOUR Stories: National Storytelling Week 2023

National Storytelling Week celebrates the power of sharing stories - in itself, the very essence of my brand. My fragrance house was born as a testament to the power of fragrance and the stories th...

BEGINNER'S GUIDE TO FRAGRANCE CHAPTER 6: WILL YOU HAVE AN EDT OR AN EDP?

Today we're discussing fragrance in its different forms - Cologne, EDT (Eau de Toilette), EDP (Eau de Parfum) and Parfum.

Christmas Scented Memories by the STORIES Team

Most of us associate vivid scented memories with Christmas - more than any other season - from fresh pine, spicy cinnamon and roaring log fires, to mulled wine, marzipan and gingerbread. Did you kn...

In conversation with Grace Fodor, Founder of STUDIO 10 Makeup

Grace, tell us a little about yourself. I am a mother, a PRO AGE warrior, beauty expert and founder of Studio10. I am passionate about redefining beauty for women as they age, I want to inspire mat...

Tonya's Luxury Christmas Gifting Guide 2022

The most special gifts touch someone's heart in a way that holds personal meaning, evokes emotion and prompts bright new narratives. This year, as always, I'll be gifting my loved ones prese...

Short Stories: What we Love about Autumn

Autumn - nature's most spectacular season. A time when our senses come alive amid fresh starts and heart-warming traditions, framed by amber sunsets and the soft golden flicker of candlelight.   ...

The Inspiration Behind STORIES Nº.02

My second fragrance, STORIES Nº.02, embodies a sense of wonder and liberation... an invitation to walk among the flowers, shed your shoes at the river and recover that which has been lost.         ...

IN CONVERSATION WITH JANE ROBSON, THE FINE COTTON COMPANY

STORIES Founder, Tonya Kidd-Beggs caught up with Jane, Founder of The Fine Cotton Company to chat all things business, interiors and sustainability.Jane tell me a little about yourself? I’m a busy,...

The Narrative Behind STORIES Nº.01

"The story of a fragrance wrapped itself around me like a cocoon. It came from nowhere; a divine aroma laced with sharp citrus and the warmth of something woody. It was this aroma I sought to crea...

IN CONVERSATION WITH CO-FOUNDER OF SALTEE - PATRICK McGUIRK

Tonya caught up with luxury suncare brand Saltee's Co-Founder, Patrick McGuirk to talk all things business, investment, charity & more. Patrick tell me a little about yourself?I am married to ...

Ready for a Refill?

Sustainability is at the heart of everything we do at STORIES Parfums. We are always looking for new ways to be even more sustainable, reduce waste and protect our planet - and we believe actions s...

In conversation with Melissa Odabash MBE

As a fashion company solely owned and run by a woman, Melissa Odabash has helped forge a path for other aspiring designers to follow in her footsteps.  Entering the swimwear industry as a model Mel...

Natural vs Synthetic Perfume Ingredients

Is it better to choose perfume with natural ingredients or those containing sustainably sourced synthetics?  There's a tendency to frown upon the use of synthetic ingredients in the beauty industry...

My Beauty Favourites: Georgie Coleridge Cole

Regular readers of SheerLuxe will be familiar with their Beauty Favourites series, where those in the know share the products they buy on repeat. SheerLuxe’s Founder & Editor, Georgie Coleridge...

The Language of Perfumery - Beginner's Guide to Fragrance Chapter 9

"Perfumes are a language everyone understands, but few people can speak" François Demachy, French Perfumer The world of perfumery has its very own language, which some fragrance fans find confusi...

IN CONVERSATION WITH DONNA IDA THORNTON

Much loved Jean Queen, Donna Ida Thornton shares her inspiration, her success and her scent story with STORIES Founder, Tonya Kidd-Beggs.Donna Ida Thornton created the DONNA IDA collection for the ...

Why We're Cruelty Free

"STORIES Parfums is a cruelty-free brand. None of our products or raw ingredients are tested on animals (by us or a third party acting on our behalf) and we do not sell in any countries that requi...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

Tonya's Top Ten

Today I'm sharing a few of my Favourite Things outside the world of fragrance,  including several that smell divine, of course! I've always been passionate about fashion, beauty and supporting othe...

Nurturing Scented Memories

Don't you love it when you catch a scent that reminds you of a wonderful memory - or draws you to reminisce on times gone by? I seem to have acquired quite an aromatic portfolio of memories and emo...

The Art of Perfumery: Beginner's Guide to Fragrance Chapter 7

Growing up in a land of creatives has significantly shaped the stories of my life, encapsulated through the art of perfumery. To me, fine fragrances are living, breathing artworks; blank canvases o...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...

Discovery Sample Duos - Try before you buy!

Seeking Your Signature Scent?  Do you remember when choosing a new fragrance meant browsing scanty options at your local chemist? Or you may have known the joy of perusing decadent-yet-demure displ...

How Do You Wear Yours?

I believe that perfume is so intrinsically individual there is no right or wrong way to wear, smell or experience it - and encourage everyone to do so in their own unique style. Personally, I love ...

Christmas Gifting in Sustainable Luxury

Scent someone's story with niche luxury fragrance this Christmas - and save up to 20% on our fabulous gift sets. Treat your loved ones to a luxurious gift while safeguarding our planet this festi...