THE JOURNAL

Timeless Scent Layering: A Guide to Mastering Perfume and Fragrance Layering
Fragrance is more than just a sensory experience – it’s an extension of your identity, a story you tell without saying a word. The art of scent layering, or combining multiple scented products, tak...
Read more

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer
For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...
Read more
Autumn layers are a firm favourite at STORIES Parfums - starting with what lies beneath our cocoon of cashmere & cosy sweats. The sensual ritual of luxe layering begins at base layer, envelopi...
Read more
Write your own Love Story this Valentines
Fragrance can elevate mood and ambiance in an instant... deeply sensual, soothing and invigorating... individually or all at once. At STORIES, we see Valentines as the perfect opportunity to indu...
Read more
The Language of Perfumery - Beginner's Guide to Fragrance Chapter 9
"Perfumes are a language everyone understands, but few people can speak" François Demachy, French Perfumer The world of perfumery has its very own language, which some fragrance fans find confusi...
Read more
An Olfactory Ode to National Fragrance Week 2022
Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...
Read more
I believe that perfume is so intrinsically individual there is no right or wrong way to wear, smell or experience it - and encourage everyone to do so in their own unique style. Personally, I love ...
Read more