THE JOURNAL

How to create a signature scent

There's something iconic about having a signature scent. A fragrance you're remembered by. An aroma that evokes emotions and memories, no matter the time or distance between you and the wearer. Yo...

Connecting Fragrance, Memory and Emotion

When someone smells a fragrance for the first time, I encourage them to focus on how it makes them feel - and any emotions or memories it evokes - before considering the ingredients. This is so sig...

Beginner's Guide to Fragrance Chapter 5: How to Layer Fragrance

In the fifth chapter of our Beginner's Guide, we explore what fragrance layering is, why we love to layer - and how to layer scent.

The Inspiration Behind STORIES Nº.02

My second fragrance, STORIES Nº.02, embodies a sense of wonder and liberation... an invitation to walk among the flowers, shed your shoes at the river and recover that which has been lost.         ...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...

Christmas Gifting in Sustainable Luxury

Scent someone's story with niche luxury fragrance this Christmas - and save up to 20% on our fabulous gift sets. Treat your loved ones to a luxurious gift while safeguarding our planet this festi...

A Heart Full of Promise

It is three years since I launched STORIES Parfums, my heart full of promise and not for one second anticipating a global pandemic 18 months down the line. I thought I'd take a moment to reflect on...

The Resurrection of Gender Fluid Fragrance

STORIES Parfums' gender inclusive collection was curated to be worn by men and women who appreciate luxurious fine fragrance. If you go back to the roots of perfumery, all fragrances were designed ...