THE JOURNAL

Timeless Scent Layering: A Guide to Mastering Perfume and Fragrance Layering

Fragrance is more than just a sensory experience – it’s an extension of your identity, a story you tell without saying a word. The art of scent layering, or combining multiple scented products, tak...

Beginner's Guide to Fragrance Chapter 5: How to Layer Fragrance updated for 2025

Beginner's Guide to Fragrance Chapter 5: How to Layer Fragrance updated for 2025The Art of Fragrance Layering: A Beginner’s Guide for 2025 Fragrance is more than just a sensory experience – it’s ...

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer

For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...

BEGINNER'S GUIDE TO FRAGRANCE CHAPTER 6: WILL YOU HAVE AN EDT OR AN EDP?

Today we're discussing fragrance in its different forms - Cologne, EDT (Eau de Toilette), EDP (Eau de Parfum) and Parfum.

The Language of Perfumery - Beginner's Guide to Fragrance Chapter 9

"Perfumes are a language everyone understands, but few people can speak" François Demachy, French Perfumer The world of perfumery has its very own language, which some fragrance fans find confusi...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

The Art of Perfumery: Beginner's Guide to Fragrance Chapter 7

Growing up in a land of creatives has significantly shaped the stories of my life, encapsulated through the art of perfumery. To me, fine fragrances are living, breathing artworks; blank canvases o...