THE JOURNAL

The Feel Good Factor of Fragrance

Scent has an intense impact on how we feel as we go about our days - and plays a significant role in our self care rituals. From an energising body wash to freshly brewed coffee and buttery toast -...

SCENT-ABLE SITUATIONS

FAMILY GATHERINGS SCENTING a room and setting a table up beautifully with a theme of plates, decorations, flowers and scents can elevate get - together. I suggest scenting a meal subtly so not to o...

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer

For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...

IN CONVERSATION WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES

  STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES TO CHAT ALL THINGS STYLE, CAREER AND OF COURSE, HANDBAGS. Tell us about Sarah Haran Accessories...

Short STORIES: How do you wear yours?

I'm sure it will come as no surprise that I believe fragrance is an expression of your story - and a beautiful way to weave aromas through the threads of your life's narrative. A specific scent mig...

A Celebration of Scent: National Fragrance Week 2023

Today marks the start of National Fragrance Week 2023 - when perfume aficionados and those dipping a nose into scent for the first time - together celebrate the world of perfumery. Organised by the...

Connecting Fragrance, Memory and Emotion

When someone smells a fragrance for the first time, I encourage them to focus on how it makes them feel - and any emotions or memories it evokes - before considering the ingredients. This is so sig...

Beginner's Guide to Fragrance Chapter 5: How to Layer Fragrance

In the fifth chapter of our Beginner's Guide, we explore what fragrance layering is, why we love to layer - and how to layer scent.

Why We Love to Layer

Autumn layers are a firm favourite at STORIES Parfums - starting with what lies beneath our cocoon of cashmere & cosy sweats. The sensual ritual of luxe layering begins at base layer, envelopi...

A New Scented Story: Bougie Parfumée Scented Candles

I wanted to elevate the sensorial experience of scenting our skin... by swathing entire rooms in beautiful fragrance!  I'm thrilled to share details of an exciting new STORIES Parfums love story ...

IN CONVERSATION WITH Nika Diamond-Krendel, FOUNDER OF PARADISE ROW

STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH NIKA DIAMOND-KRENDEL, FOUNDER OF PARADISE ROW TO CHAT ALL THINGS LEATHER, INSPIRATION AND SUSTAINABILITY.Nika, tell us a bit about yourself. I own t...

Write your own Love Story this Valentines

Fragrance can elevate mood and ambiance in an instant... deeply sensual, soothing and invigorating... individually or all at once. At STORIES, we see Valentines as the perfect opportunity to indu...

Sharing YOUR Stories: National Storytelling Week 2023

National Storytelling Week celebrates the power of sharing stories - in itself, the very essence of my brand. My fragrance house was born as a testament to the power of fragrance and the stories th...

BEGINNER'S GUIDE TO FRAGRANCE CHAPTER 6: WILL YOU HAVE AN EDT OR AN EDP?

Today we're discussing fragrance in its different forms - Cologne, EDT (Eau de Toilette), EDP (Eau de Parfum) and Parfum.

Christmas Scented Memories by the STORIES Team

Most of us associate vivid scented memories with Christmas - more than any other season - from fresh pine, spicy cinnamon and roaring log fires, to mulled wine, marzipan and gingerbread. Did you kn...

In conversation with Grace Fodor, Founder of STUDIO 10 Makeup

Grace, tell us a little about yourself. I am a mother, a PRO AGE warrior, beauty expert and founder of Studio10. I am passionate about redefining beauty for women as they age, I want to inspire mat...

Tonya's Luxury Christmas Gifting Guide 2022

The most special gifts touch someone's heart in a way that holds personal meaning, evokes emotion and prompts bright new narratives. This year, as always, I'll be gifting my loved ones prese...

Short Stories: What we Love about Autumn

Autumn - nature's most spectacular season. A time when our senses come alive amid fresh starts and heart-warming traditions, framed by amber sunsets and the soft golden flicker of candlelight.   ...

The Inspiration Behind STORIES Nº.02

My second fragrance, STORIES Nº.02, embodies a sense of wonder and liberation... an invitation to walk among the flowers, shed your shoes at the river and recover that which has been lost.         ...