THE JOURNAL

A Heart Full of Promise

It is three years since I launched STORIES Parfums, my heart full of promise and not for one second anticipating a global pandemic 18 months down the line. I thought I'd take a moment to reflect on...

An Island of Artists and Entrepreneurs

STORIES Parfums reflects the entrepreneurial spirit and creativity of its roots in Ireland - an island of artists, musicians and innovation. Drawing on this wealth of inspiration has shaped the sto...

Tonya's Tips for Glowing Summer Skin

Top to toe skincare has always been an integral part of my own daily care ritual - a wonderful way to nourish both my body and sense of self. To me, skin care is a form of self care, an ethos which...

Why STORIES Hand & Body Products are SLS and Paraben free

Every element of the STORIES Parfums collection is designed with intention, attention to detail and purpose. From the moment the concept of a Hand & Body range was developed, I knew that ever...

The Resurrection of Gender Fluid Fragrance

STORIES Parfums' gender inclusive collection was curated to be worn by men and women who appreciate luxurious fine fragrance. If you go back to the roots of perfumery, all fragrances were designed ...

Tonya's Story

Our sense of smell is the most powerful one we have. Closely linked to memory and mood, it has the ability to stir us, move us and immerse in an instant. While I reflect on this I am reminded of my...

SUSTAINABLE LUXURY & ENVIRONMENTAL CONSCIENCE

Pioneering sustainability in perfumery has been an important part of our brand purpose since day one - we will always endeavour to do more and do better. Sustainability is about so much more than ...

New Beginnings

My natural environment has always held my heart - and provides an endless source of inspiration for my fragrances. STORIES Parfums is based on the spectacular coastline of Northern Ireland, a breat...

We are Family

Every fragrance is part of a family - and from next of kin to distant ancestors, each relative has its place. Unravelling the lineage of the fragrant family tree can help us appreciate the evocativ...

An Ode to My Grandmother

As we approach Mother's Day, I've been dwelling on how blessed I am to be surrounded by so many powerful, resilient women in my life.  

My Fragrant Valentine

Whether spending this Valentine's Day solo, á deux or apart from a loved one, let's embrace the power of fragrance to cocoon ourselves and those we love in comfort.

Five Ways to Shop Fragrance in a Pandemic

With many of our retail stockists currently closed - and limited opportunities to choose a new fragrance in person - we've come up with five ways to help you discover a new signature scent from the...

How to Choose Fragrance

Finding the right fragrance is often like choosing a lover - deeply personal, instinctive and frequently without rationale. There are no set rules... trust your gut, be certain of what you like... ...

A Luxury Christmas Gift Guide

Stories make up who we are, and we think that life is richer the more you have to tell. This year, it seems more important than ever to present a well-chosen gift that recalls a memory or unlocks a...

Fragrance, Emotion & Memories

Welcome to our first Beginner's Guide to Fragrance. Over the coming months, together we will explore the meaning and impact of fragrance on our lives, from the emotion it evokes to understanding no...

A Fragrant Fairytale

The wedding was great, it was just the two of us on the beach on the west coast. When you talk about stories, and memories…..every time I wear N⁰.01 (and N⁰.02 for the days after that we spent in S...

SCENTS OF WELLBEING

While I've always believed in the power of fragrance to uplift and inspire, I became intensely aware of its ability to cocoon us in comfort during lockdown, when I actively pursued moments of respi...

A Stolen Moment of Self Care

The impact of recent global events has highlighted the importance of prioritising self care in nurturing our physical, mental and emotional wellbeing. Making time for deliberate self care in everyd...

Read, Rest and Treat Yourself this Summer

Our summer holidays may look a little different this year, however, it is still possible to enjoy some of the things we go away for, right where we are. Here are our top tips to help you rest, read...