THE JOURNAL

Beginner's Guide to Fragrance #10: How to Make your Perfume Last Longer

For our tenth Beginner's Guide to Fragrance, we share our best kept secrets on how to make perfume last longer on your skin. From careful storage to fragrance layering like a pro, there are multipl...

Connecting Fragrance, Memory and Emotion

When someone smells a fragrance for the first time, I encourage them to focus on how it makes them feel - and any emotions or memories it evokes - before considering the ingredients. This is so sig...

BEGINNER'S GUIDE TO FRAGRANCE CHAPTER 6: WILL YOU HAVE AN EDT OR AN EDP?

Today we're discussing fragrance in its different forms - Cologne, EDT (Eau de Toilette), EDP (Eau de Parfum) and Parfum.

The Inspiration Behind STORIES Nº.02

My second fragrance, STORIES Nº.02, embodies a sense of wonder and liberation... an invitation to walk among the flowers, shed your shoes at the river and recover that which has been lost.         ...

Natural vs Synthetic Perfume Ingredients

Is it better to choose perfume with natural ingredients or those containing sustainably sourced synthetics?  There's a tendency to frown upon the use of synthetic ingredients in the beauty industry...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

Nurturing Scented Memories

Don't you love it when you catch a scent that reminds you of a wonderful memory - or draws you to reminisce on times gone by? I seem to have acquired quite an aromatic portfolio of memories and emo...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...