IN CONVERSATION WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES
STORIES FOUNDER, TONYA KIDD-BEGGS CAUGHT UP WITH SARAH HARAN, FOUNDER OF SARAH HARAN ACCESSORIES TO CHAT ALL THINGS STYLE, CAREER AND OF COURSE, HANDBAGS.
Tell us about Sarah Haran Accessories...
I am really pleased to say I am the first handbag designer to create such a
unique restyle concept, that allows my customers to style their handbag to their
personality. Sarah Haran Accessories is renowned for its creativity,
craftsmanship and for bringing joy to our customers through our luxury
handbags & accessories.
unique restyle concept, that allows my customers to style their handbag to their
personality. Sarah Haran Accessories is renowned for its creativity,
craftsmanship and for bringing joy to our customers through our luxury
handbags & accessories.
What makes Sarah Haran different from other handbag brands?
The beauty and quality of our bags is outstanding, so you can be sure that it will
last a lifetime. Thoughtful interiors and clever features ensure you carry the
perfect bag. Coupled with our unique interchangeable concept, you can wear our bags in a variety of ways to create different looks with just 1 bag. A range of stylish accessories mean you can go from day to night with ease, simply by adding different elements to your bag to give it a whole new look.
last a lifetime. Thoughtful interiors and clever features ensure you carry the
perfect bag. Coupled with our unique interchangeable concept, you can wear our bags in a variety of ways to create different looks with just 1 bag. A range of stylish accessories mean you can go from day to night with ease, simply by adding different elements to your bag to give it a whole new look.
What inspired your shift from the IT industry to handbag design?
After 22 years of being immersed in the world of technology as Chief Operating
Officer of a cloud computing firm, I realised there wasn’t a high-quality handbag
available that could take me from day to night with ease, and was beautiful,
versatile and functional. So, I took matters into my own hands and designed my own! Fast forward a few years, and this hobby became a "real business".
Officer of a cloud computing firm, I realised there wasn’t a high-quality handbag
available that could take me from day to night with ease, and was beautiful,
versatile and functional. So, I took matters into my own hands and designed my own! Fast forward a few years, and this hobby became a "real business".
Favourite STORIES Parfums scent?
Nº.02 is very me. But I do love to create custom mixes by using more than one - I hope that’s allowed!
You design a beautiful variety of styles, which handbag style is your go-to and why?
My go to is the Dahlia as she is so versatile with plenty of room, and I love the
internal organisation. I can also change the look of her in seconds with a variety
of different accessorises in our range.
internal organisation. I can also change the look of her in seconds with a variety
of different accessorises in our range.
Did you encounter any unprecedented challenges within your career in fashion and how was it overcome?
The initial biggest challenge was moving from a totally different industry into
fashion. I had no network and no real understanding on how things worked. Time in an industry is something you cannot buy so I spent lots of time researching, reading, and really committing to get to know the whole industry. Fortunately, my business background in IT was of at least some use in terms of how to run a business.
fashion. I had no network and no real understanding on how things worked. Time in an industry is something you cannot buy so I spent lots of time researching, reading, and really committing to get to know the whole industry. Fortunately, my business background in IT was of at least some use in terms of how to run a business.
Like most businesses, the period throughout Covid was extremely challenging! The unexpected nature of everyone being at home was not the best scenario for selling handbags. We adapted our business and decided to bring joy to our customers through the building of a community. That really resonated and allowed us to build a platform to be able to scale our business and keep ourselves going.
Name three things you believe a handbag should be.
Beautiful, versatile, and high quality.
Is there a piece of valuable advice you would like to share to anyone starting out in the fashion industry?
Every day is a school day so make sure you are willing to listen and learn, always
look upwards and outwards, it’s too easy to bury yourself in your own business
and finally, really look after your customers, without them your business really is
nothing.
look upwards and outwards, it’s too easy to bury yourself in your own business
and finally, really look after your customers, without them your business really is
nothing.
What are your three handbag essentials?
Pen, lipstick, and a notepad.
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