THE JOURNAL

The Narrative Behind STORIES Nº.01

"The story of a fragrance wrapped itself around me like a cocoon. It came from nowhere; a divine aroma laced with sharp citrus and the warmth of something woody. It was this aroma I sought to crea...

IN CONVERSATION WITH CO-FOUNDER OF SALTEE - PATRICK McGUIRK

Tonya caught up with luxury suncare brand Saltee's Co-Founder, Patrick McGuirk to talk all things business, investment, charity & more. Patrick tell me a little about yourself?I am married to ...

Ready for a Refill?

Sustainability is at the heart of everything we do at STORIES Parfums. We are always looking for new ways to be even more sustainable, reduce waste and protect our planet - and we believe actions s...

In conversation with Melissa Odabash MBE

As a fashion company solely owned and run by a woman, Melissa Odabash has helped forge a path for other aspiring designers to follow in her footsteps.  Entering the swimwear industry as a model Mel...

Natural vs Synthetic Perfume Ingredients

Is it better to choose perfume with natural ingredients or those containing sustainably sourced synthetics?  There's a tendency to frown upon the use of synthetic ingredients in the beauty industry...

My Beauty Favourites: Georgie Coleridge Cole

Regular readers of SheerLuxe will be familiar with their Beauty Favourites series, where those in the know share the products they buy on repeat. SheerLuxe’s Founder & Editor, Georgie Coleridge...

The Language of Perfumery - Beginner's Guide to Fragrance Chapter 9

"Perfumes are a language everyone understands, but few people can speak" François Demachy, French Perfumer The world of perfumery has its very own language, which some fragrance fans find confusi...

IN CONVERSATION WITH DONNA IDA THORNTON

Much loved Jean Queen, Donna Ida Thornton shares her inspiration, her success and her scent story with STORIES Founder, Tonya Kidd-Beggs.Donna Ida Thornton created the DONNA IDA collection for the ...

Why We're Cruelty Free

"STORIES Parfums is a cruelty-free brand. None of our products or raw ingredients are tested on animals (by us or a third party acting on our behalf) and we do not sell in any countries that requi...

An Olfactory Ode to National Fragrance Week 2022

Open a bottle of your favourite perfume, raise your nose and join us as we toast a week-long celebration of scent in National Fragrance Week 2022. An annual perfumery highlight, NFW is organised by...

Tonya's Top Ten

Today I'm sharing a few of my Favourite Things outside the world of fragrance,  including several that smell divine, of course! I've always been passionate about fashion, beauty and supporting othe...

Nurturing Scented Memories

Don't you love it when you catch a scent that reminds you of a wonderful memory - or draws you to reminisce on times gone by? I seem to have acquired quite an aromatic portfolio of memories and emo...

The Art of Perfumery: Beginner's Guide to Fragrance Chapter 7

Growing up in a land of creatives has significantly shaped the stories of my life, encapsulated through the art of perfumery. To me, fine fragrances are living, breathing artworks; blank canvases o...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...

COMPLIMENTARY FRAGRANCE SAMPLE (Limited time ONLY)

Seeking Your Signature Scent?  Do you remember when choosing a new fragrance meant browsing scanty options at your local chemist? Or you may have known the joy of perusing decadent-yet-demure displ...

How Do You Wear Yours?

I believe that perfume is so intrinsically individual there is no right or wrong way to wear, smell or experience it - and encourage everyone to do so in their own unique style. Personally, I love ...

Christmas Gifting in Sustainable Luxury

Scent someone's story with niche luxury fragrance this Christmas - and save up to 20% on our fabulous gift sets. Treat your loved ones to a luxurious gift while safeguarding our planet this festi...

Stepping Up Our Sustainability

A journey of a thousand miles starts with a single step... and this year we stepped up our sustainability measures, taking strides in the right direction to reduce our carbon footprint (all while s...

A Heart Full of Promise

It is three years since I launched STORIES Parfums, my heart full of promise and not for one second anticipating a global pandemic 18 months down the line. I thought I'd take a moment to reflect on...